A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With increasing talk about artificial intelligence (AI) in all corners of the business, ...
How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...
CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...
Treasure Data Launches CDP Trade-Up Program to Fast-Track Migrations from Any Customer Data Platform
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...
Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...
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